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Tay by Odin and Grotesk Design Studio

Tay is a personal branding project made for all our beloved grandfathers. Tay’ is short for "Tatay" which is a Filipino term for father or sometimes grandfather.

This idea came up with one of the studio's creative directors’ “Tatay” as the icon of the brand. For this project, they come up with a concept of a 1950s-1960s cartoon character yet fresh, vibrant and youthful approach. That really defines Tay's characteristic and way of living.

All smiles. Positivity. Just original gangster attitude.

Project brought to us by Odin and Grotesk Design Studio.

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