Maroons is the official type family of the UP Fighting Maroons. It was first developed in 2015 during the rebranding of the University of the Philippines’ collegiate varsity program.
Aggressive and athletic, Maroons is inspired by constructivist and activist aesthetics rooted in the university’s proud history of igniting socio-political action. Its forms are angular, sharp, and unyielding—a bold distinction from the typical serif and blackletter typefaces used by rival academic institutions in the Philippines.
The hero type, Maroons Sharp, was originally created by UP alumnus and designer AJ Dimarucot. Its cutting and unforgiving form is denoted by spearpoints cut in perfect, 45-degree diagonals.
The Maroons Wide is a tertiary type, added to accommodate uniforms that cannot have longer lockups.
Good Design Award Philippines is a national design excellence recognition system that aims to promote design as a key tool in developing and providing solutions to social challenges as well as strengthen the country’s global competitiveness and increase its innovative quotient.
Minority That Work, a Davao-based motion graphics and design studio, noticed these lovely types that blend well and give life to the urban streets of Davao and decided their visual journal called Urban Type of Davao.