Spearheaded by Works of Heart Design Studio, they launched AlterNative.ph officially last Friday at Local Edition which was more of a celebration of the Filipino craftsmanship, curated well in one digital home.
It was an intimate event graced by partner brands of AlterNative. The first one to take the stage in sharing insights regarding this landscape was none other than Prim Paypon (The Dream Project) who shared about past and current projects that boasted our culture locally and in the international scene. His speech on “Anong taya mo?” in nation-building surely got everyone fired up.
Alternative aims to make these brands accessible for the young and mindful, especially those with an eye for social change. (quoted)
And as for us from I Saw Design, what caught our eye was their logo.
Works of Heart explained that this is their modern interpretation of weaving, and colors inspired by our national palette but revised to be more playful.
As for the typeface? That’s where we can really say that it is the small details that matter. Check out the tweaks they did in this san serif type, adding some sharp corners in “a”, and “t”, and changing the “r” all-over!
Minor tweaks do make the biggest changes!
But enough of that, how about visiting their site and checking out what they curated for you. Amazing lineup and kits with different personalities! Check them out here.
Special thanks to April Cenedoza for some of the photos used in this article.
The Philippine-made Pinyapel, a specialty paper made from discarded pineapple leaves, bagged a Wood Pencil at the D&AD Future Impact Awards 2019 in recognition of its potential to create a huge impact on environment and sustainability as it is proposed to be a food packaging alternative to single-plastic.
Logos can sometimes be very underrated, or at least depending on who you talk to. But imagine a material that can very much represent the whole idea of what you believe in. Take for example the cross, which almost globally is tied up to what Jesus has done on the cross.
With the changes happening fast, it is not just adequate for us to be a great designer but be equipped with the latest and knowing what may lie ahead. Join this annual event happening this September 20 at Green Sun Hotel, Makati City.